Thursday, September 9, 2010

Our not-so-official, completely unscientific Domino's Taste Test

January 19, 2010 by Nancy  
Filed under Food & Restaurants, Marketing

Since I critiqued Domino’s new “our old pizza sucks, here’s our new pizza” marketing campaign, it seems only fair that I try the new pizza. Plus, you can’t really beat two medium, two-topping pizzas for $5.99 — AND a money-back guarantee!

Domino's Pizza Turnaround – Oh no they didn't…

January 14, 2010 by Nancy  
Filed under Food & Restaurants, Marketing

In a rare but not unprecedented move, Domino’s launched a new marketing campaign proclaiming that it was time to “face their critics.” A new ad entitled “The Pizza Turnaround” puts Domino’s harshest criticisms front and center: “The crust tastes like cardboard.” “Worst excuse for pizza I’ve ever had.” “Totally void of flavor.”